Mass cultivated imported flowers come to us from Europe, Africa and South America. Engineered for a quick turnaround, these crops are often heavily sprayed with pesticides and synthetic fertilisers to ensure fast growth and blemish-free products. To keep these flowers fresh in transit across distances of up to 3,000 miles, they are refrigerated to keep them fresh, a high-energy process that adds to the large carbon footprint of shipping and air freight. Organic flowers instead rely on natural methods to control pests and disease, well-designed crop rotations, encouraging the natural predators of common pests, and developing healthy crops that have a natural resistance to pests and diseases. By buying organic, your flowers will look great and make you feel good.